D2

My media products fit the client brief as it stated to create a new cross-media advertising campaign. Therefore, I had to make 2 media adverts in different forms for it to be cross media. I did this by creating a video advertisement and a poster advert. The second thing was for the school to recruit the best GCSE students. I did this by adding ofsted quotes. This will make sure that students know that the school has been given a good reputation. The ads also had to referee to the new college building. I shown this building in both forms of advertisement and also talk about the sixth form block in my video product.