Liverpool
Hope University has a range of social media accounts, in addition to its website, as part of its
advertising campaign. Links to these sites can be accessed via their website as
shown below
This
is an example of their twitter home page and can be accessed via the link
below.
Social
media marketing campaigns hinge on an organisation’s ability to create engaging content for
audiences. Their twitter account has 17.7k followers, these followers consist
of existing and potentially new students. Meaning that they are reaching their
target audience.
The
home page includes their recognisable brand image consisting of circular logo
and an image of the campus. The website address is prominently displayed, as is
their ‘good university guide’ badge to show they appear in the 2017 issue as a
good university .
The organisation has posted
in excess of 14.5k tweets which are regularly updated. Much of the content is
designed to advertise different aspects of the university including the campus
location, events taking place, open days, competitions, general advice et.
The
content is engaging and stimulating as evidenced by the number of people who
like and share. High quality Images portray the university in a very positive
light. The surroundings and campus location look inviting in these images and
portray the university as a nice place to choose and spend time. Humour is also used as part of their
advertising campaign in the use of video clips that joke about beating exam
stress. Theses light hearted clips featuring well known actors are designed to
appeal to young people and present the organisation as one that is accessible
and a fun place to be that does not always take itself too seriously. The site
is not overly formal or off putting and this would appeal to new recruits who
can be nervous of starting a new stage in their lives. Posts are updated on a
daily basis, sometimes there are numerous posts
made each day.
The
site also includes a section on worldwide trends to keep its followers updated.
The moments link guides followers to information about sport, general news,
entertainment and fun. All information is kept completely up to date and
designed to appeal to young people.
